Old Spice Viral Campaign Bows Out On Top
We’ve been covering the Old Spice Guy’s meteoric rise to prominence all month, and sadly it appears Isaiah Mustafa has put his shirt back on and bid his adoring fans farewell. Wieden + Kennedy have done a remarkable job with this character, creating one of the most successful viral campaigns the internet has ever seen. If you want to get all stats and figurey about it, Mashable have put together ‘The Old Spice Social Media Campaign by the Numbers‘ post.
But if you’re just into the silky baritone voices and action heroes, here’s the last video by the Old Spice Guy…
Catch our previous posts on the Old Spice Guy after the jumps:
~ by bowlphilosophy on July 16, 2010.