Old Spice Viral Campaign Bows Out On Top

We’ve been covering the Old Spice Guy’s meteoric rise to prominence all month, and sadly it appears Isaiah Mustafa has put his shirt back on and bid his adoring fans farewell. Wieden + Kennedy have done a remarkable job with this character, creating one of the most successful viral campaigns the internet has ever seen. If you want to get all stats and figurey about it, Mashable have put together ‘The Old Spice Social Media Campaign by the Numbers‘ post.

But if you’re just into the silky baritone voices and action heroes, here’s the last video by the Old Spice Guy…

Catch our previous posts on the Old Spice Guy after the jumps:

New Old Spice..smell like a man, man.

Old Spice Personalised Video

The Old Spice Guy is Relentless

Add to DeliciousAdd to DiggAdd to FaceBookAdd to Google BookmarkAdd to NewsvineAdd to RedditAdd to StumbleUponAdd to TechnoratiAdd to Twitter

~ by bowlphilosophy on July 16, 2010.

2 Responses to “Old Spice Viral Campaign Bows Out On Top”

  1. I watched a video on the filming of first Old Spice ad, and it turns out it was all filmed in one shot – he really was in a bathroom, then on a boat and on a horse in the same shot. Amazing!

  2. All in a days work for the Old Spice Guy! Loved that campaign and apparently it sent sales through the roof.

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