The Old Spice Guy is Relentless

I'm on a horse - Old Spice

Yesterday we mentioned the new angle Old Spice is working on the social media aspect of marketing their products with personalised videos, and what was just simmering when we posted the story, is now a bubbling pot of short video production. An 11-hour production session published 87 short Old Spice youtube videos, including 1 successful marriage proposal.

There’s always someone who has to propose amidst whatever media storm is breaking…ppfffftt. What happened to going down on one knee? (Like Paul McCartney did) more about  ‘Old Spice Guy Makes Twitter Fan’s Marriage Proposal.’ here

Apparently the production line shows no sign of abating with Isaiah Mustafa back in the studio today to vocally caramelise messages to the public: Here’s how the Old Spice Video’s are being made

Additionally, if you’d like Isaiah to take care of your answer phone, get a tailored Old Spice Voice Mail here

Add to DeliciousAdd to DiggAdd to FaceBookAdd to Google BookmarkAdd to NewsvineAdd to RedditAdd to StumbleUponAdd to TechnoratiAdd to Twitter

~ by bowlphilosophy on July 15, 2010.

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