New Old Spice..smell like a man, man.

Old Spice decided some time back to stop promoting a scent that reminded you of your Dad and give the brand a complete face lift, the results have seen them rocket to the number 1 spot for men’s antiperspirant and deodorant, enjoying 20% of the market share.  Their new viral campaign for body wash emerged in September 2009 with an ‘Odor Blocker’ series, the ‘Different Scents for Different Gents’ followed this year. Currently Old Spice are working the “Smell Like a Man, Man” vibe and their clips are fantastic – sharp, punchy and hilarious.

The campaign opened with this gem:

“We’re not saying this body wash will make your man smell into a romantic millionaire jet fighter pilot, but we are insinuating it.”

Awesome, and sitting pretty on 11.2 million views

Here’s the latest offering from Old Spice:

See our hero subscribes to Liquid Mountaineering…nice.

If you want to douse yourself in the entire campaign, jump to Old Spice

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~ by bowlphilosophy on July 1, 2010.